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Dentists Don’t Spread Veganism - Pax Fauna

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This is the second in a series of three articles. In part one, I made the case that the farmed animal movement’s dominant theory of change is neglecting the role of social norms in shaping people’s attachment to meat, resulting in incomplete strategies. In this section, I introduce the science of social networks, which has cast new light on how changes in norms spread. In part three, I’ll build on this science to discuss how social movements can unleash the power of social networks to change norms at scale, particularly for the animal freedom movement.

Dentists Don’t Spread Veganism - Pax Fauna Dentists Don’t Spread Veganism Aidan Kankyoku | October 25, 2022 In part 2 of "It’s Social Norms, Stupid," we see how the science of social networks has cast new light on how changes in norms spread. This research points to a new strategy animal advocates can use to challenge norms directly. Part 2 of It’s Social Norms, Stupid This is the second in a series of three articles. In part one , I made the case that the farmed animal movement’s dominant theory of change is neglecting the role of social norms in shaping people’s attachment to meat, resulting

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