2024 Color Trends - by Sarah Constantin - Rough Diamonds

This is mostly a science and tech blog, so it’s admittedly off-topic to have a post on fashion color trends. It’s a bit of a personal obsession for me, though, and I’ve come to trust that being too rigidly “on brand” is not actually the best policy. Invariably, the place where you post your “silly”, “random”, “personal” stuff is where you truly “live” mentally, while the official polished repositories end up barren. So, fashion. And colors. This whole thing grew out of my frustration with the Pantone Institute’s Color of the Year. Every year, Pantone (the people who bring you the standardized color matching system used in all kinds of graphic design, product design, and fashion) comes out with a new color to represent the trends of the year. And….it sucks. Maybe I shouldn’t care, but I do. Color is something one could take seriously. One could, in principle, come up with a data-driven “color of the year”, based on actual frequency rates in some leading indicator of style: say, the annu

This is mostly a science and tech blog, so it’s admittedly off-topic to have a post on fashion color trends. It’s a bit of a personal obsession for me, though, and I’ve come to trust that being too rigidly “on brand” is not actually the best policy. Invariably, the place where you post your “silly”, “random”, “personal” stuff is where you truly “live” mentally, while the official polished repositories end up barren. So, fashion. And colors. This whole thing grew out of my frustration with the Pantone Institute’s Color of the Year. Every year, Pantone (the people who bring you the standardized