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Defining Growth Design: The Guide to the Role Most Startups are Missing

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Angel Steger serves as our guide on a trek to better understand the still developing speciality of growth design. She shares lessons learned from her roles leading the function at Dropbox and Pinterest, and outlines tactics for early-stage startups looking to source, interview and onboard growth des Join the 200K+ other builders who subscribe to our free newsletter. From diving into product design and spreading the gospel of design thinking to sharing tips for earning a seat at the table and navigating life as the only designer at a startup, we’ve collected a fair amount of design wisdom over the years here on the Review. But like all early-stage startup disciplines, the world of design is constantly evolving and maturing. Subspecialties spin out while best practices, different approaches and new tools emerge. And lately, we’ve had our eye on one recent development in particular: the rise of the small-yet-mighty community of growth designers. Angel Steger counts herself as a member of

From diving into product design and spreading the gospel of design thinking to sharing tips for earning a seat at the table and navigating life as the only designer at a startup , we’ve collected a fair amount of design wisdom over the years here on the Review. But like all early-stage startup disciplines, the world of design is constantly evolving and maturing. Subspecialties spin out while best practices, different approaches and new tools emerge. And lately, we’ve had our eye on one recent development in particular: the rise of the small-yet-mighty community of growth designers . Angel Steg

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