Letter #7: Tony Fadell (2016) - by KG - A Letter a Day

Hi there! I go by KG, and I love studying the history of business and investing. I’ll be sharing some notes from one Investor/Shareholder letter per weekday (mostly from my compilations) here. Today’s notes are on Tony Fadell’s 2016 essay: How to Reinvent the Ordinary. Tony was a core member of General Magic, co-inventor of the iPod, founder of Nest, chief of everything at Future Shape, and one of my personal heroes. He’s a prolific engineer with over 300 patents, and in his own words, “a product guy, marketer, CEO, entrepreneur, investor and mentor. As a devoted family man, he wants to leave the world in a better shape for his kids.” You can find this essay on Time’s website here. If you have any thoughts on what you’d like to see, let me know! How do you take something mundane, that most of us overlook, and turn it into something attractive and compelling? Something we can’t help but notice—and can’t resist buying? It’s a question every product designer tries to answer every day—and

Hi there! I go by KG, and I love studying the history of business and investing. I’ll be sharing some notes from one Investor/Shareholder letter per weekday (mostly from my compilations) here. Today’s notes are on Tony Fadell’s 2016 essay: How to Reinvent the Ordinary. Tony was a core member of General Magic, co-inventor of the iPod, founder of Nest, chief of everything at Future Shape, and one of my personal heroes. He’s a prolific engineer with over 300 patents, and in his own words, “a product guy, marketer, CEO, entrepreneur, investor and mentor. As a devoted family man, he wants to leave