Phase 3: Ideate solutions | Coursera
In the second phase of design thinking, designers build on their empathy research to define and select the user problems they need to address. In the third phase, they ideate possible solutions to those problems. The ideate phase is all about getting creative and brainstorming lots of potential solutions. Designers often collaborate with team members, business stakeholders, and potential users. Their ideas may be unexpected or out of the box, and that’s great! Early in the ideate phase, good designers try to suspend their assumptions, preconceptions, and judgements: The goal is to propose, consider, and challenge as many alternatives as possible without evaluating or selecting any one. Evaluation and selection come in later in the ideate phase: Once plenty of ideas are on the table, designers have a better chance to compare alternatives and select the best. As you’ll learn in a later course, there are many, many different techniques for brainstorming, and the best UX designers choose,
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