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On Motivation and Optimization | Alex Ker

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This week someone and I were talking about the process of idea generation, and the execution following taking the form of a side-project or startup. I was compelled to reflect on how to ideate. Most of the ideas I act on came from conversing with friends, family, mentors in specific areas of the world—observing and noticing problems together, hearing what bothers them, and digging into what bothers me.

This week someone and I were talking about the process of idea generation, and the execution following taking the form of a side-project or startup. I was compelled to reflect on how to ideate. Most of the ideas I act on came from conversing with friends, family, mentors in specific areas of the world—observing and noticing problems together, hearing what bothers them, and digging into what bothers me. “It’s not about the idea but the execution” is something I agree wholeheartedly. However, what that leaves out is how the origin of the said idea affects the quality of the execution. Have you e

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