John Kounios_ Mark Beeman - The Eureka Factor_ Aha Moments, Creative Insight, and the Brain-Random House (2015).pdf - Google Drive
Copyright © 2015 by John Kounios and Mark Beeman All rights reserved. Published in the United States by Random House, an imprint and division of Penguin Random House LLC, New York. RANDOM HOUSE and the HOUSE colophon are registered trademarks of Penguin Random House LLC. LIBRARY OF CONGRESS CATALOGING-IN-PUBLICATION DATA Kounios, John. The eureka factor: aha moments, creative insight, and the brain / John Kounios and Mark Beeman. pages cm Includes index. ISBN 978-1-4000-6854-8 eBook ISBN 978-0-679-64529-0 1. Insight. 2. Intuition. 3. Thought and thinking—Physiological aspects. 4. Higher nervous activity—Measurement. 5. Cognition—Physiological aspects. I. Beeman, Mark. II. Title. QP395.K65 2015 612.82332—dc23 2014022220 www.atrandom.com Illustrations on 2.1, 2.2, 4.1-4.3, 6.1, 7.2, and 10.2 are by Sharon O’Brien, and illustrations on 3.5 and 12.1 are by Casey Hampton. Book design by Casey Hampton v3.1_r1
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