Years Months Days develops a modern take on heritage for Australian luxury brand Oroton — The Brand Identity – Home of the Greatest in Brand & Design
Having been established in 1938 by Boyd Lane, Oroton impressively holds the position of being Australia’s oldest luxury fashion company. They began as an importer of high-end European textiles before quickly transitioning into design, which saw them revolutionise Australian fashion through the introduction of their now-iconic woven mesh fabrics. Since taking the artistic helm in 2018, Creative Director Sophie Holt has reinvigorated Oroton’s rich heritage with a forward-thinking contemporary spirit, giving a new lease of life to the brand’s leather goods alongside full ready-to-wear collections. The new Oroton combines high-quality fabrics, thoughtful colours, supple leathers and innovative hardware to embody a fresh take on the ‘modern classic’. Ahead of the brand’s ready-to-wear launch, Melbourne, Munich and Berlin-based design studio Years Months Days were commissioned to reimagine its visual identity from the ground up. Just like Holt’s work with the apparel itself, their solution a
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