How do you frame demand? - by Rob Snyder

I ran a fascinating B2B sales workshop earlier this week with Eric Martin, Vanta’s first sales hire & head of sales. If you weren’t able to join, here’s the recording! And - my July accelerator batch is 80% full. If you’re: Struggling to get enough customer feedback to figure out where real demand is Trying to get to your first ~10+ customers but it feels like you have to make magic happen for every sale Or just feel like you should be making progress towards *true* PMF faster Learn more here and apply here! Build something people want. What do people want? If you’ve read my stuff on demand vs. supply before, you know I have a slightly contrarian take here: Nobody wants software. Nobody wakes up saying, “Awesome! Today’s the day I get to buy new enterprise software!” Stop thinking about value propositions; start thinking about what makes value propositions relevant. Nobody says, “Hey! This startup’s value prop is so compelling, I’m going to drop all my goals and projects to buy their p

I ran a fascinating B2B sales workshop earlier this week with Eric Martin, Vanta’s first sales hire & head of sales. If you weren’t able to join, here’s the recording! And - my July accelerator batch is 80% full. If you’re: Struggling to get enough customer feedback to figure out where real demand is Trying to get to your first ~10+ customers but it feels like you have to make magic happen for every sale Or just feel like you should be making progress towards *true* PMF faster Learn more here and apply here! Build something people want. What do people want? If you’ve read my stuff on demand vs