The role of attachment to K-celebrity from a destination marketing perspective | Consumer Behavior in Tourism and Hospitality | Emerald Publishing

Dr MiRan Kim is based at the School of Hospitality Business, Michigan State University, East Lansing, Michigan, USA. She is an associate professor in The School of Hospitality Business at Michigan State University. She studies consumer behavior in the context of the hospitality and tourism industry. She focuses on the question of how service innovation can bring hospitality business practitioners to improve their organization’s performance and advance customer service. Her research is positioned around two major research themes – external customer and internal customer (=employees) delight and loyalty and sustainable service innovation. Given the rapid development of global business, she expects to further contribute by adding cross-cultural and cross-national aspects of service quality. Ms Heijin Lee is based at the Department of Advertising + Public Relations, Michigan State University, East Lansing, Michigan, USA. She is a second-year doctoral student in the Department of Advertisin

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• Lucas Pham