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The hardest working font in Manhattan – Aresluna

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A story of a 150-year-old font you have never heard of – and one you probably saw earlier today.

The hardest working font in Manhattan – Aresluna The hardest working font in Manhattan In 2007, on my first trip to New York City, I grabbed a brand-new DSLR camera and photographed all the fonts I was supposed to love. I admired American Typewriter in all of the I <3 NYC logos, watched Akzidenz Grotesk and Helvetica fighting over the subway signs, and even caught an occasional appearance of the flawlessly-named Gotham, still a year before it skyrocketed in popularity via Barack Obama’s first campaign. But there was one font I didn’t even notice, even though it was everywhere around me. Last y

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