What’s the Point of a Personal Brand?
We often confuse our reputation as our personal brand. But that’s not true. Everyone has a reputation. The first impressions you make, the relationships you form with managers and peers, and how you communicate — all of these things impact how others see you. Your personal brand, on the other hand, is much more intentional. It is how you want people to see you. One of new my coaching clients, Mike, a young manager in the finance industry with a prestigious MBA, was turned down for a promotion. When he asked his supervisor about the decision, his boss replied, “Because nobody knows you.” That came as a surprise to Mike, who’d received regular praise for his strong work ethic and good results. He thought everyone knew him in the small firm. What he found was that the senior managers at the decision-making table had no idea what he stood for and who he was as a person. Mike made a mistake that many of us experience early in our careers. We believe our efforts, education, or performance a
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