Could Apple Replace Google With Own Search Engine? It's Possible, but Unlikely - Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world Americas+1 212 318 2000 EMEA+44 20 7330 7500 Asia Pacific+65 6212 1000 An Apple Maps search being conducted on an iPhone. Apple has the wherewithal to launch its own search engine, a replacement for Google. And Microsoft even approached the company about helping make that happen. Also: Apple addresses iPhone 15 overheating as complaints mount, Meta launches the Quest 3, and Peloton teams up with Lululemon. Last week in Power On: First impressions of Apple’s iPhone 15 Pro Max and the Ultra 2 watch. Paid subscribers heard about the biggest challenges facing Apple’s chip efforts and what the next iPhone SE might look like. For years, Apple Inc. pondered building a search engine that could replace Google as the preferred option on its devices. The argument: Search is one of the most used tools on sm

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world Americas+1 212 318 2000 EMEA+44 20 7330 7500 Asia Pacific+65 6212 1000 An Apple Maps search being conducted on an iPhone. Apple has the wherewithal to launch its own search engine, a replacement for Google. And Microsoft even approached the company about helping make that happen. Also: Apple addresses iPhone 15 overheating as complaints mount, Meta launches the Quest 3, and Peloton teams up with Lululem