My Secret Life as a Social Media Coach - by Ted Gioia

I’ve earned money in many unusual ways, especially back in the callow days of my youth. But even in recent years, I’ve taken on some peculiar projects—which I rarely talk or write about. But today I will share details about one of them. A few years ago (before I joined Substack), a number of individuals and organizations started asking my advice on how to handle social media. They even wanted to hire me as a social media consultant. My Twitter feed caught their interest, and they wanted to do something similar. Would I teach them how? I couldn’t do this nowadays. First, Twitter has changed, and not for the better. (By the way, I refuse to call it X. That symbol has at least a half dozen meanings, all of them dismal.) But more to the point, I don’t have any spare hours for sale. So I’m no longer available as a social media consultant or in any freelance capacity. But back then I still devoted one day per week to various paid non-writing projects. And I thought a social media project mig

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• Brixton Sandhals