Why I blew up on Substack - by Jonathan Nott

Not because I don't have things to say, but because I refuse to become another growth guru selling you tactics while abandoning the work that actually matters. And to quote Austin Kleon: one of the most boring things you can do on a platform is use it to talk about the platform But, I'm breaking my own rule for two reasons: First, my unexpected success confirmed something I've believed for years about why most creators fail. Second, I'm watching too many good creators get seduced by the same growth-guru trap that cost me 18 months of my life. And I need to get it off my chest. I'm not going to tell you HOW to go viral because I don't believe in "viral hacks" or "growth tactics". Instead I'm going to tell you WHY this happened so you can create your own version of “success”. 30 days ago I started writing on Substack (27th of June.) Since then, I: Got 800 subscribers Have paying subscribers Made some awesome friends Became rising #20 in Philosophy Annoyed my wife with over excitement Not

saved by

• KayC Nguyen