Chemists have chased the perfect red for centuries, but one might be closing in | New Scientist
archive.today webpage capture Saved from history←priornext→ 27 Feb 2026 09:18:51 UTC Redirected from no other snapshots from this url All snapshots from host www.newscientist.com WebpageScreenshot sharedownload .zipreport bug or abuseBuy me a coffee Skip to content Search the website Light Curiosity Engine Events Tours Shop News Features Newsletters Podcasts Video Comment Culture Games | This week's magazine Health Space Physics Technology Environment Mind Humans Life Mathematics Chemistry Earth Society Explore our newsletters Chemistry The world’s most elusive colour is worth billions – if we can find it The discovery of bright yet stable pigments is vanishingly rare, making them hugely valuable. Now chemist Mas Subramanian is unpicking the atomic code of colour and homing in on our most-wanted hue By Hayley Bennett 25 February 2026 TIMOTHY A. CLARY/AFP via Getty Images Mas Subramanian accompanies his wife, Rajeevi, to art museums all over the world. But, until fairly recently,
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