How Claude Is Building A Unique Growth Engine Out of User-Created Apps

One of the things I’ve been watching closely is how AI is creating new types of Growth Loops that we haven’t seen before. Two years ago I wrote about LinkedIn’s AI enhanced content loop that generated 1M uniques per month in record time. A couple of weeks ago Anthropic launched a new Claude feature called “AI-powered apps.” There are some unique elements to this feature that creates a potentially new powerful growth model. Fareed Mosavat and I broke it down on a recent episode of Unsolicited Feedback. Listen On: Spotify or Apple Podcasts As Claude describes in the announcement, AI-powered apps in Claude are “the ability to build, host, and share interactive AI-powered apps directly in the Claude app.” It’s basically vibe-coding directly within Claude rather than using a purpose build tool like Cursor, Bolt, Lovable, Replit. Here are a few examples: Educational Tools: A high school teacher created an SAT prep app that generates personalized practice questions based on each student's wea

One of the things I’ve been watching closely is how AI is creating new types of Growth Loops that we haven’t seen before. Two years ago I wrote about LinkedIn’s AI enhanced content loop that generated 1M uniques per month in record time. A couple of weeks ago Anthropic launched a new Claude feature called “AI-powered apps.” There are some unique elements to this feature that creates a potentially new powerful growth model. Fareed Mosavat and I broke it down on a recent episode of Unsolicited Feedback. Listen On: Spotify or Apple Podcasts As Claude describes in the announcement, AI-powered apps