To escape the algorithm, fashion girls are shopping via Substack | Vogue Business

Enter your email to receive editorial updates, special offers and breaking news alerts from Vogue Business. You can unsubscribe at any time. Please see our privacy policy for more information. BY ISABELLE TRUMAN Sign up to receive the Vogue Business newsletter for the latest luxury news and insights, plus exclusive membership discounts. “Friends, what’s a good dupe for that beautiful Khaite cardigan I definitely can’t afford?” one person asked on a thread in biweekly Substack shopping newsletter Magasin’s group chat, which quickly filled with commenters offering affordable alternatives. “How are we styling the High Sport kick flare?” another asked, referencing the trendy cotton pants that retail for $860 on Moda Operandi. Substack is becoming a destination for fashion insiders and enthusiasts to get shopping and style advice. Where search engines and social media apps are increasingly algorithmically cleansed to the effect of a monotonous trend-driven sameness, Substack accounts such a

Enter your email to receive editorial updates, special offers and breaking news alerts from Vogue Business. You can unsubscribe at any time. Please see our privacy policy for more information. BY ISABELLE TRUMAN Sign up to receive the Vogue Business newsletter for the latest luxury news and insights, plus exclusive membership discounts. “Friends, what’s a good dupe for that beautiful Khaite cardigan I definitely can’t afford?” one person asked on a thread in biweekly Substack shopping newsletter Magasin’s group chat, which quickly filled with commenters offering affordable alternatives. “How a