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5 Steps to Create a Spectacular Point of View – Zion & Zion

zionandzion.com · 1,811 words · saved by 1 readers

In this article, we analyze the key elements of a POV as outlined by Stanford’s d.school using an example from a recent design thinking project.

Design thinking is a new, hot topic in the marketing industry that is an excellent tool for stirring creativity and innovation. In a nutshell, design thinking is a human-centered approach to problem solving and innovation. To learn more about the entire design thinking process, you can read our article d.Signing My Way Through San Francisco . For a human-centered approach, one of the key components requires you to understand the people for whom you are trying to solve a problem. In order to do so, the process starts with “empathy interviews” to learn about your target audience, which includes

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