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What is good typography? | Butterick’s Practical Typography

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Al­most all texts com­mu­ni­cate a set of points (The pe­ti­tion should be de­nied for three rea­sons). Some­times a text also needs to in­struct the reader (Add lines 7 through 21 and en­ter the to­tal here). Other texts of­fer warn­ings or ad­mo­ni­tions (You must be 48 inches tall to ride; Speed limit 75). In every case, good ty­pog­ra­phy sup­ports and re­in­forces the mes­sage. Good ty­pog­ra­phy makes the text more effective. Three sub­sidiary propo­si­tions flow from this: Good ty­pog­ra­phy is mea­sured by how well it re­in­forces the mean­ing of the text, not by some ab­stract scale of merit. Ty­po­graphic choices that work for one text won’t nec­es­sar­ily work for an­other. Corol­lary: good ty­pog­ra­phers don’t rely on rote so­lu­tions. One size never fits all. For a given text, many ty­po­graphic so­lu­tions would work equally well. Ty­pog­ra­phy is not an al­ge­bra prob­lem with one cor­rect answer. Your abil­ity to pro­duce good ty­pog­ra­phy de­pends on how well you un­

What is good typography? | Butterick’s Practical Typography what is good typography? Reinforces the meaning of the text Good ty­pog­ra­phy re­in­forces the mean­ing of the text . Al­most all texts com­mu­ni­cate a set of points (The pe­ti­tion should be de­nied for three rea­sons) . Some­times a text also needs to in­struct the reader (Add lines 7 through 21 and en­ter the to­tal here) . Other texts of­fer warn­ings or ad­mo­ni­tions (You must be 48 inches tall to ride; Speed limit 75) . In every case, good ty­pog­ra­phy sup­ports and re­in­forces the mes­sage. Good ty­pog­ra­phy makes the tex

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