Practical, automated outbound (via LinkedIn)

I’ve been messing around with LinkedIn automations with a few companies, and figured it might be useful to share a couple of practical things I’ve observed that seem to work pretty well. The promise of LinkedIn is that you have really interesting data in Sales Navigator that can help you prospect quickly & effectively… PLUS, you can use automated prospecting tools that don’t require a huge team. The downside of LinkedIn? It’s insufferable. Everyone sounds the same in your messaging inbox… which means all your prospects are *wildly* skeptical of any connection requests and messages that come inbound. Here’s 4-step LinkedIn approach that breaks through the noise and doesn’t take a ton of time. It works for founders and GTM teams. If your profile says “sales” or “business development” → change it. You want people to accept your connection request… not to immediately ignore it. See below (hi Nikita) for a good example of a profile I’d actually connect with: Nikita’s title doesn’t say, “hey

I’ve been messing around with LinkedIn automations with a few companies, and figured it might be useful to share a couple of practical things I’ve observed that seem to work pretty well. The promise of LinkedIn is that you have really interesting data in Sales Navigator that can help you prospect quickly & effectively… PLUS, you can use automated prospecting tools that don’t require a huge team. The downside of LinkedIn? It’s insufferable. Everyone sounds the same in your messaging inbox… which means all your prospects are *wildly* skeptical of any connection requests and messages that come in