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Can you smell design?

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Get tickets now for Nicer Tuesdays on 6 May, featuring Spin Studio, Ustwo Games, Dogs and Their Dykes, and Sweet-thang Zine! Get tickets now for Nicer Tuesdays on 6 May, featuring Spin Studio, Ustwo Games, Dogs and Their Dykes, and Sweet-thang Zine! Get tickets now for Nicer Tuesdays on 6 May, featuring Spin Studio, Ustwo Games, Dogs and Their Dykes, and Sweet-thang Zine! Get tickets now for Nicer Tuesdays on 6 May, featuring Spin Studio, Ustwo Games, Dogs and Their Dykes, and Sweet-thang Zine! Reading "Can you smell design?" More from Features About Contact Advertising Opportunities Newsletters Insights + Opinion Creatives + Projects Advice + Resources Culture + Lifestyle Nicer Tuesdays The View From... POV Forward Thinking Review of the Year Jenny Brewer Olivia Hingley Ellis Tree Elizabeth Goodspeed Liz Gorny Extra Search Account About Contact Advertising Opportunities Newsletters Insights + Opinion Creatives + Projects Advice + Resources Culture + Lifestyle Nicer Tuesdays The View F

Words Ritupriya Basu Illustration: Suzy Chan — Date 24 April 2025 Tags Features Graphic Design Art Direction Branding Can you smell design? Using form, colour, typography, and art direction, designers create entire worlds around fragrance – translating scent into sight, touch, and story. But how do you design for something you cannot see? And can design help us smell what we see? Share Words Ritupriya Basu Illustration: Suzy Chan — Date 24 April 2025 Tags Features Graphic Design Art Direction Branding Share Does design have a smell? While sight, touch, and even taste have long been intertwined

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