Why Products Don't Succeed: The 7 Biases of Product Teams | LinkedIn

Why do smart product people and teams often build products with mediocre or zero impact? A cautionary survey of the biases and fallacies we encounter when building products. 1. The Execution Orientation Fallacy We craft flawed product strategies and make suboptimal product decisions because we base these decisions on what we know we can easily execute today. Shortsightedness and Low Agency typically cause this fallacy. I see this one all the time. 2. The Bias-for-Building Fallacy We don’t take the time to thoroughly understand the problem, domain, competitors, and other determinants of product success because we feel compelled to be in constant motion. We tell ourselves we 𝘮𝘶𝘴𝘵 begin building and just iterate based on feedback. 3. The IKEA Effect for products Usually applicable to an 𝘦𝘹𝘪𝘴𝘵𝘪𝘯𝘨 product that’s struggling, we base our 𝘤𝘶𝘳𝘳𝘦𝘯𝘵 product decisions on 𝘱𝘢𝘴𝘵 product execution because we’re too attached to the work we’ve already put in and don’t want it to "

saved by

• Misha P