Why there are so many cybersecurity vendors, what it leads to and where do we go from here

Welcome to Venture in Security! Before we begin, do me a favor and make sure you hit the “Subscribe” button. Subscriptions let me know that you care and keep me motivated to write more. Thanks folks! Thanks for supporting Venture in Security! Pledge your support It is common to hear that there are “too many vendors” in cybersecurity, and that “we don’t need 200+ products in the same category doing the same thing”. What is rare is seeing analysis as to why there are so many similar vendors - what is driving the establishment of the new companies, and fueling the cybersecurity gold rush. The number of security providers is indeed mind-boggling - IT-Harvest Dashboard, the largest cybersecurity vendor database, counts 3231 companies across 17 categories. Given that it may take a year or two for a new startup to get on the analyst’s radar, the number of companies is definitely higher. In this article, I am looking at some of the factors that lead to the emergence of hundreds of “me too” sta

Welcome to Venture in Security! Before we begin, do me a favor and make sure you hit the “Subscribe” button. Subscriptions let me know that you care and keep me motivated to write more. Thanks folks! Thanks for supporting Venture in Security! Pledge your support It is common to hear that there are “too many vendors” in cybersecurity, and that “we don’t need 200+ products in the same category doing the same thing”. What is rare is seeing analysis as to why there are so many similar vendors - what is driving the establishment of the new companies, and fueling the cybersecurity gold rush. The num