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Isle of Any’s Coinbase campaign is meant to mess up your TV

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In time for the NBA Playoffs, Coinbase’s 2025 advertising campaign by Isle of Any recontextualises cryptocurrency as something irreverent as well as technical. Share “Coinbase is known for its progressive, irreverent work with a real focus on quality and craft,” Isle of Any co-founder Toby Treyer says. “It meant that from beginning to end there was a real desire to find new ground and lean into the idea all the way,” contextualising the NYC creative agency’s partnership with the cryptocurrency company. “We were looking to find a bold and disruptive way to land a new message for Coinbase and crypto,” fellow co-founder Laurie Howell adds, looking to shift the general perspective of crypto from being a futuristic thing to being a contemporary one – but do so in a way unexpected in the industry. “This is how we arrived on the System Update idea,” Laurie says, approaching Coinbase’s 2025 advertising campaign with irreverence over technicality or eccentricity. The campaign’s narrative is led

Isle of Any’s Coinbase campaign is meant to mess up your TV In time for the NBA Playoffs, Coinbase’s 2025 advertising campaign by Isle of Any recontextualises cryptocurrency as something irreverent as well as technical. Date 7 May 2025 Words Harry Bennett Tags Work Advertising Animation 2D Campaign Coding Technology Share “Coinbase is known for its progressive, irreverent work with a real focus on quality and craft,” Isle of Any co-founder Toby Treyer says. “It meant that from beginning to end there was a real desire to find new ground and lean into the idea all the way,” contextualising the N

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