The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch: 20Growth: Inside Perplexity's Growth Machine: What Worked, What Did Not Work | Why Paid Acquisition is a Drug and Brand Marketing is BS | The Good, Bad and Ugly of A/B Tests and Why Micro-Optimisations are Under-Rated with Raman Malik on DeepCast

In this episode, Raman Malik, Head of Growth at Perplexity, provides an in-depth look at the company's growth strategies, including the tactics that worked, those that didn't, and the importance of mastering the fundamentals of acquisition, retention, and churn.