The Dip - by Seth Godin | Derek Sivers
Tiny quick read with a punchy point: Anything worth doing has a painfully-hard middle period, which is where most people quit. But knowing this in advance, ask yourself seriously if you really have the dedication to stick it through that hard time. If not, then don’t begin! Quit in advance! But if so, then expect that dark dip, and don’t quit when you’re in it. Read the whole book if this applies to you. There’s not a wasted page. Quitting is often a great strategy, a smart way to manage your life and your career. Winners quit the right stuff at the right time. Most quit in their quest to be the best in the world because the cost just seemed too high. When we say “best in the world” we mean: “Best” = best for them, right now, based on what they believe and what they know. “in the world” = their world, the world they have access to. So if I’m looking for a freelance copy editor, I want the best copy editor in English, who’s available, who can find a way to work with me at a price I ca
Quitting is often a great strategy, a smart way to manage your life and your career. Winners quit the right stuff at the right time. Most quit in their quest to be the best in the world because the cost just seemed too high. When we say “best in the world” we mean: “Best” = best for them, right now, based on what they believe and what they know. “in the world” = their world, the world they have access to. So if I’m looking for a freelance copy editor, I want the best copy editor in English, who’s available, who can find a way to work with me at a price I can afford. That’s my best in the world
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