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How to double the confectionery category in a decade: The category drivers in detail : The Moodie Davitt Report -The Moodie Davitt Report

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INTERNATIONAL. Nestlé International Travel Retail (NITR) is concluding its week-long partnership with The Moodie Davitt Report exploring the key drivers that can make confectionery a US$10 billion travel retail category. The ’10 in 10’ pledge is a commitment by the confectioner to help double total travel retail confectionery sales to US$10 billion in the next decade, in partnership with retailers, airports and other brand owners. This came after Nestlé undertook a major research project and established new drivers for growing the category. Extensive global consumer research by Nestlé along with partner m1nd-set has identified three core consumer need states: Elevated Experiences, Deeper Connections and Better for You. Each is segmented into category growth drivers. Wheel of fortune: Nestlé outlines the growth drivers for the confectionery category The NITR vision is to focus on consumer-centric, future-focused opportunities that will drive incremental growth in the category over the

Food & Confectionery INTERNATIONAL. Nestlé International Travel Retail (NITR) is concluding its week-long partnership with The Moodie Davitt Report exploring the key drivers that can make confectionery a US$10 billion travel retail category. The ’10 in 10’ pledge is a commitment by the confectioner to help double total travel retail confectionery sales to US$10 billion in the next decade, in partnership with retailers, airports and other brand owners. This came after Nestlé undertook a major research project and established new drivers for growing the category. Extensive global consumer resear

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