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The Next Generation of Brand Loyalty Won’t Be Called “Loyalty”

the-hangout.beehiiv.com · 959 words · saved by 1 readers

For as long as any of us can remember, “business” was people creating physical products for other people. And for most of history, this was an intimate relationship between customer and creator — you knew the person who made your product, they knew you, and you knew the other customers who shopped at the store. As the internet and globalization have proliferated, this relationship between buyer and seller has become more transactional and far less intimate. For consumer products, eCommerce has become the standard — a requirement for a brand to better serve their customers. Everyone knows this, but physical stores will forever remain powerful. Customers continue to value (and as of late, may value even more) real life experiences. For food & restaurants, delivery apps have become a requirement for restaurants who want to stay competitive. Every restaurant knows this, but people still like like to eat out. For entertainment, streaming has become king. Producers & creators know this, yet

The Next Generation of Brand Loyalty Won’t Be Called “Loyalty” 0 0 The Hangout Posts The Next Generation of Brand Loyalty Won’t Be Called “Loyalty” The Next Generation of Brand Loyalty Won’t Be Called “Loyalty” It will just be a part of doing business Owen Stoneking June 09, 2023 Business has taken on a new meaning. For as long as any of us can remember, “business” was people creating physical products for other people. And for most of history, this was an intimate relationship between customer and creator — you knew the person who made your product, they knew you, and you knew the other custo

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