Microsoft's Pattern-Breaking History - by Mike Maples

This week, one of my favorite podcasts, Acquired, put out an essential episode on the history of Microsoft. If you haven't tuned into Acquired in the past, you've been missing out. Ben Gilbert and David Rosenthal meticulously unravel the histories of the most iconic firms and figures in history. Their analysis is exhaustive, mirroring the fervor of startup founders engrossed in their obsessions with the future. Episodes on Porsche, LVMH, and Visa stand out to me, alongside their study of Benchmark Capital’s history. With so many excellent episodes, it's tough to single out just a few. Back to the history of Microsoft. Thanks for reading Pattern Breakers! Subscribe for free to receive new posts and support my work. I know the Microsoft story well; my father, Mike Maples senior, worked there when I was a young adult. Hearing Ben and David mention him brought a smile to my face and brought back many great memories. It again showed their commitment to historical depth. Some of you might en

This week, one of my favorite podcasts, Acquired, put out an essential episode on the history of Microsoft. If you haven't tuned into Acquired in the past, you've been missing out. Ben Gilbert and David Rosenthal meticulously unravel the histories of the most iconic firms and figures in history. Their analysis is exhaustive, mirroring the fervor of startup founders engrossed in their obsessions with the future. Episodes on Porsche, LVMH, and Visa stand out to me, alongside their study of Benchmark Capital’s history. With so many excellent episodes, it's tough to single out just a few. Back to