What does Splunk do?

$SPLK went public in 2012, and did $2.7B in revenue in 2022, so they’re not a small company by any stretch; accordingly, the product suite has expanded and today is pretty broad. The theme that ties everything together is analysis and visualization of machine data, or in other words, turning that nasty looking set of text into something a human can understand and use to make decisions. At the core of what Splunk does is the concept of the log – a bunch of unstructured data about events that happened in your system or application, like a server failing, a request to an API being made, someone’s access being revoked; literally anything. So let’s dive into what exactly a log is, how they get generated, and why they’re important. > “In an ideal world I would have all ten fingers on my left hand so my right hand could just be a fist for punching.” > > – Dwight Schrute In a really ideal world, all of the data we want to analyze would magically sit in perfectly manicured tables with nice colu

$SPLK went public in 2012, and did $2.7B in revenue in 2022, so they’re not a small company by any stretch; accordingly, the product suite has expanded and today is pretty broad. The theme that ties everything together is analysis and visualization of machine data, or in other words, turning that nasty looking set of text into something a human can understand and use to make decisions. At the core of what Splunk does is the concept of the log – a bunch of unstructured data about events that happened in your system or application, like a server failing, a request to an API being made, someone’s