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In transit | A third path

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Internet knowledge creators are at a crossroads. Independent writers, recipe bloggers, wellness podcasters, and parenting experts who’ve spent years building their own online knowledge bases face what appears as a binary choice: compete for attention against AI-generated content or sell their carefully crafted work as training data to large language models. On one side, creators watch generative models (often trained on scraped web data) produce endless streams of content at a fraction of the...

A third path Internet knowledge creators are at a crossroads. Independent writers, recipe bloggers, wellness podcasters, and parenting experts who’ve spent years building their own online knowledge bases face what appears as a binary choice: compete for attention against AI-generated content or sell their carefully crafted work as training data to large language models. On one side, creators watch generative models (often trained on scraped web data) produce endless streams of content at a fraction of the cost. Some of this might be slop, but some of it is quite good and only getting better .

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