✳flâneur — a map of the web's best reading

iRobot Is in Trouble, but Roomba Is Already Dead | Reviews by Wirecutter

nytimes.com · 2,746 words · saved by 1 readers

Here’s what went wrong for the pioneering robotics company behind the once-dominant Roomba.

FYI iRobot filed for bankruptcy in December 2025 and expects to be acquired by Picea, the Chinese supplier to which they outsourced much of the design and manufacturing for the latest generation of Roomba robots. A spokesperson for iRobot said it expected to continue operating. This article was originally published on October 30, 2025, prior to the bankruptcy announcement. December 2025 I visited iRobot’s headquarters outside of Boston a handful of times in the 2010s, back when its status as the world’s preeminent consumer-robotics company seemed untouchable. The lobby had a display case fille

Explore this link on the map →

related reading