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Can Are.na Make The Internet Calm Down? | Early

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Do you remember when Facebook said it was like chairs? In the company’s first-ever brand video a narrator explains that chairs, like dancefloors, basketball, and the universe, are, apparently, similes for Facebook. “These are all things that connect us,” Zuckerberg continued in a blog post, “and now Facebook is a part of this tradition of things that connect us too.” The video was published in 2012. It was a simpler time when, perhaps, these broad, vague comparisons could get a pass (though headlines at the time suggest otherwise). But, honestly, I do kind of get it. Facebook was exciting, and its seismic global influence was unprecedented. No one really knew how to talk about it. So, yeah, maybe parallels to ubiquitous—and suspiciously benign—modern devices like a chair or a doorbell felt right, or helpful, or advantageous. Whatever the intention, the infamous ad reveals more than just the inherent corniness of Facebook, but speaks to a long-standing semantic dilemma. How do we explai

Can Are.na Make The Internet Calm Down? | Early X Don't miss an Early Guide! Stay fresh with our biweekly newsletter. Zero spam, zero boring– just the best curated resources for building the future of work.  Browse Categories Guides Newsletter Ask Shav Work Diaries Stranger Than Fiction About Instagram Twitter Early is a work magazine for real life, produced and supported by Bright + Early, a modern HR consultancy focused on building better workplaces.   early A work magazine for real life. Home Guides Newsletter Presented by Bright + Early Can Are.na Make The Internet Calm Down? by Sydney

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