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The Entertainment Value Curve: Why TikTok is On Fire and Quibi Isn’t — Reforge

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We use cookies to personalize and deliver appropriate content. By clicking "Accept" you agree to our terms. In the summer of 2017, Jeffrey Katzenberg touched down in Sun Valley, Idaho. Each year, business moguls and the financial elite go on a pilgrimage to the Allen & Company Conference that’s been held in the mountains of Idaho since 1983. Frequent attendees include Bill Gates, George Soros, LeBron, Oprah, and Jeff Bezos—whose famously buff vest picture was taken in Sun Valley. The annual Sun Valley conference is as close to a meeting of the Illuminati as we’re going to get, and it was the perfect place for Katzenberg to shop around his new vision for mobile entertainment. Six months later, Meg Whitman joined as CEO of Katzenberg’s new venture, which was later named Quibi. Upon joining, Meg Whitman described Quibi as “one of the most disruptive and timely ideas that I have come across in my career”. At the time, it seemed like the perfect marriage of Silicon Valley and Hollywood—two

The Entertainment Value Curve: Why TikTok is On Fire and Quibi Isn’t | Reforge Blog Courses Teams Pricing Blog Login Book a demo Book a demo All articles The Entertainment Value Curve: Why TikTok is On Fire and Quibi Isn’t Sep 15, 2020 On mobile, entertainment value is the byproduct of production value and social value. This formula generates an efficient frontier of product/market fit. There have been successful products at various points along the social value/entertainment value curve, and many failures that have fallen short. Thanks to Bangaly Kaba , EIR at Reforge and former Head of Growt

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