Hindi hindrance - by Jaideep Vaidya - The Signal

Good morning! Ashwagandha, a herb long acclaimed by Ayurveda, is having its moment in the sun. The Print reports that global demand for it is through the roof as word about its purported medicinal qualities spreads. Cashing in on the phenomenon are farmers in Neemuch, Madhya Pradesh. Known for the quality of its ashwagandha produce, the town has seen incomes rise as companies like Reliance, Organic India, and Himalaya make a beeline. Thefts and the possibility of it being a fad are concerns, but believers are rooting for its success. Subscribe Now A quick programming note: We’re taking the day off today on account of Gandhi Jayanti. There will be no editions of The Signal and The Signal Daily podcast on Tuesday, October 3. Roshni Nair, Adarsh Singh, and Jaideep Vaidya also contributed to today’s edition. If you enjoy reading us, why not give us a follow at @thesignaldotco on Twitter and Instagram. Stocks & Economy: A midnight deal to continue funding the US government temporarily will

Good morning! Ashwagandha, a herb long acclaimed by Ayurveda, is having its moment in the sun. The Print reports that global demand for it is through the roof as word about its purported medicinal qualities spreads. Cashing in on the phenomenon are farmers in Neemuch, Madhya Pradesh. Known for the quality of its ashwagandha produce, the town has seen incomes rise as companies like Reliance, Organic India, and Himalaya make a beeline. Thefts and the possibility of it being a fad are concerns, but believers are rooting for its success. Subscribe Now A quick programming note: We’re taking the day