Truths about Vertical SaaS
Our goal is to help you move past jargon and be purely pragmatic. I’ve been moving through concepts quickly in the Vertical SaaS Knowledge Project, so I wanted to create a common language and establish key concepts as a foundation for our discussion. With that, I give you the truths: Because I am going to use these terms a lot as I talk through various slices of the value chain, I’ve standardized and abbreviated the different players. A Control Point is the most important application in your software suite. It is the last software package a customer turns off before shutting down for the day. Control points are not unique to Vertical SaaS, but because of the single point of accountability (see #9 below), they are even more strategic than in other markets. There are typically only one or two control points: one in the front office that touches the customer and drives sales, and one in the back office. Owning the control point is so important that I dedicated a piece specifically to
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