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How Optimizely Shrunk Google's Market Share by 92%

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Words I live by: “You will get all you want in life if you help enough other people get what they want.” Zig Ziglar {Tweet This Quote} Get updates on Hitenism + SaaS Weekly: Hiten Shah Thank you so much for subscribing! I've started three SaaS companies, Crazy Egg and KISSmetrics and Quick Sprout. One is venture capital backed & the others are self-funded. I have an email newsletter called SaaS Weekly where I share the best links of the week for anyone interested in SaaS businesses. Join my free weekly newsletter: Thank you so much for subscribing! Get updates on Hitenism + SaaS Weekly: Hiten Shah Thank you so much for subscribing! I've started three SaaS companies, Crazy Egg and KISSmetrics and Quick Sprout. One is venture capital backed & the others are self-funded. I have an email newsletter called SaaS Weekly where I share the best links of the week for anyone interested in SaaS businesses. Join my free weekly newsletter: Thank you so much for subscribing! Back in the mid-2000s, it

How Optimizely Shrunk Google’s Market Share by 92% 94 shares Twitter 23 LinkedIn 0 Buffer 71 Facebook 0 Google+ 0 Back in the mid-2000s, it was pretty difficult to gain a quantitative understanding of how your marketing efforts were working out. The only real A/B testing tool available was Google Website Optimizer. It looked like this: The process was painful. You had to take your page, think about all the different sections you wanted to A/B test, and put in script tags. For each test you wanted to run, you had to create a new page. And there was no way of easily visualizing all of this

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