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What Are Brands Telling You About Smishing? A Cross-Industry Evaluation of Customer Guidance

arxiv.org · 12,356 words · saved by 1 readers

This is experimental HTML to improve accessibility. We invite you to report rendering errors. Use Alt+Y to toggle on accessible reporting links and Alt+Shift+Y to toggle off. Learn more about this project and help improve conversions. Phishing attacks through text, also known as smishing, are a prevalent type of social engineering tactic in which attackers impersonate brands to deceive victims into providing personal information and/or money. While smishing awareness and cyber education are a key method by which organizations communicate this awareness, the guidance itself varies widely. In this paper, we investigate the state of practice of how 149 well-known brands across 25 categories educate their customers about smishing and what smishing prevention and reporting advice they provide. After conducting a comprehensive content analysis of the brands, we identified significant gaps in the smishing-related information provided: only 46% of the 149 brands mentioned the definition of sm

What Are Brands Telling You About Smishing? A Cross-Industry Evaluation of Customer Guidance Dev Vikesh Doshi Mehjabeen Tasnim Fernando Landeros Chinthagumpala Muni Venkatesh Daniel Timko Muhammad Lutfor Rahman Abstract Phishing attacks through text, also known as smishing, are a prevalent type of social engineering tactic in which attackers impersonate brands to deceive victims into providing personal information and/or money. While smishing awareness and cyber education are a key method by which organizations communicate this awareness, the guidance itself varies widely. In this paper, we in

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