Future of Social Communities - Google Slides
Future of Social Communities Saved to Drive Slideshow Share FileEditViewToolsHelp View only 1 Future of Social Communities 2 Future of Social Communities A look at the evolution of brand communities and the opportunities to create deeper engagement with our fans. 3 SEEKING SOMETHING DIFFERENT A NEW FORM OF REVENUE THE DISCONNECT BETWEEN BRANDS AND FANS BRANDS MAKING THEIR OWN SPACE VALUE OF COMMUNITY 4 “I feel like from 2007 to 2018, social media was centralizing in platforms like Facebook, YouTube or Medium. Now, people are going back to owning their own social media, and de- centralizing it through self-hosted blogs, podcasts, forums, etc.” - Co-Matter Post-Social Media : co-matter 5 Covered some of this in the Renewed Experiences deck 6 😃 😡 The reasons for our “Satisfaction” and “Dissatisfaction” are opportunities to build future brand communities Post-Social Media : co-matter Satisfaction Dissatisfaction 7 8 72% of [users] would apply at least one selection filter for joi
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