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Into the Personal-Website-Verse · Matthias Ott – User Experience Designer

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What started out as the most promising development in the history of the Web – the participation of users in the creation of content and online dialogue at scale – has turned into a swamp of sensation, lies, hate speech, harassment, and noise. Craving for attention and engagement, our timelines have changed. Algorithms now prioritize content from people with a huge following and everything that is loud and outrageous. It’s all about what the masses and the bots “want”, what they will like, share, and click. This strategy might be driving sales of ads because traditional online marketers are obsessed with quantity and it is – besides selling user data – the only answer they found for venture capital constantly demanding a bang for the buck. Yet it leads to an experience that is so often just more of the same and at the same time much less predictable, less organic, and less adjustable to your own preferences. As Craig Mod writes, “social networks seem more and more to say: You don’t kno

Social media in 2019 is a garbage fire . What started out as the most promising development in the history of the Web – the participation of users in the creation of content and online dialogue at scale – has turned into a swamp of sensation, lies, hate speech, harassment, and noise. Your Unfriendly Neighborhood # Craving for attention and engagement, our timelines have changed. Algorithms now prioritize content from people with a huge following and everything that is loud and outrageous. It’s all about what the masses and the bots “want”, what they will like, share, and click. This strategy m

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