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2025 Clinical Data Trend Report | Veeva

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In clinical data, there is often a lag between a new technology becoming available and its widespread adoption. For instance, it took about a decade before most of our industry regularly used electronic data capture (EDC) during clinical trials instead of paper. Instead of signifying caution about embracing innovation, these delays show that it just takes time to define a credible value proposition that overcomes risk aversion in our highly regulated industry. However, today we believe there are six key trends to follow closely, each of which already has real use cases. Along with four emerging trends, we anticipate they will reshape clinical data in years to come. A unifying theme across these 10 trends is the notion of “simplify and standardize”. This applies focus to the increased complexity in the clinical landscape and drives us toward pragmatic innovation. Some of these trends are interconnected. For example, the shifts to clinical data science and endpoint-driven design are foun

2026 Clinical Data Trend Report | Veeva You are using an outdated browser. Please upgrade your browser to improve your experience. Skip to content 2026 Clinical Data Trend Report Download PDF Table of Contents Outlook for 2026: New Forces Driving Impactful Innovation In clinical data, there is often a lag between a new technology becoming available and its widespread adoption and return on investment (ROI). For instance, it took about a decade before most of our industry regularly used electronic data capture (EDC) during clinical trials instead of paper. Instead of signifying caution about em

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