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Karen X

karenx.com · 417 words · saved by 1 readers

@karenxcheng created a fake drone video series, where she showed off creative ways to get the shot without a drone. Reese Witherspoon commented “so creative!” PUMA hired @karenxcheng to shoot a series for their #SheMovesUs campaign with Winnie Harlow. The video went on to become PUMA’s top performing TikTok of the year, with over 4 million organic views. Watch the full video on the official @instagram page, where @karenxcheng and @willsmith make a video together - with no fancy camera gear, just Swiffers! Video inspired by Karen’s Swiffer camera tricks video. Adobe featured her as the official splash cover art for Adobe Premiere Rush 2021 for her challenge series where thousands of creators have participated. Read the interview here. Beats By Dre created this campaign based on creative direction from @karenxcheng’s concept, Donut Selfie. The TV spot premiered on the Thanksgiving Day Football game. It kicked off Apple's global holiday campaign for the Beats by Dre Solo Selfie headphone

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