Why It's Hard to Innovate in Construction - by Brian Potter
Anyone involved with developing a new building system knows that it’s incredibly difficult to get anyone in the industry to actually use your system. Anything that requires the slightest bit of process change faces an enormous uphill battle that mostly doesn’t get easier or gain momentum. Even if you win one big client, the next client will still be just as hard to convince (21 years after the introduction of Revit, a significant fraction of architects and engineers are still using AutoCAD). The result is that innovation in the construction industry tends to proceed one tiny, evolutionary change at a time. This usually gets explained away with something to the effect of “construction doesn’t have a culture of innovation” or “construction is too traditional”. But we should find this situation at least a little surprising. Construction is a high dollar value, low profit margin, highly competitive industry - the potential rewards for someone who can find a cheaper, more efficient way of d
Why It's Hard to Innovate in Construction Brian Potter Jun 30, 2021 74 27 1 Share Anyone involved with developing a new building system knows that it’s incredibly difficult to get anyone in the industry to actually use your system. Anything that requires the slightest bit of process change faces an enormous uphill battle that mostly doesn’t get easier or gain momentum. Even if you win one big client, the next client will still be just as hard to convince (21 years after the introduction of Revit, a significant fraction of architects and engineers are still using AutoCAD). The result is that in
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