How JioHotstar’s micro-drama entry could reset the market for ShareChat and Moj
BestMediaInfo maps the ripple effects on ad budgets and micro-monetisation as JioHotstar plans a micro-drama rollout by early 2026 to scale the format quickly
Vertical Play OTT How JioHotstar’s micro-drama entry could reset the market for ShareChat and Moj BestMediaInfo maps the ripple effects on ad budgets and micro-monetisation as JioHotstar plans a micro-drama rollout by early 2026 to scale the format quickly Shilpashree Mondal 26 Dec 2025 19:31 IST Updated On 27 Dec 2025 14:13 IST Follow Us New Update Listen to this article 0.75x 1x 1.5x 00:00 / 00:00 New Delhi: JioStar's plan to roll micro-dramas into JioHotstar by early 2026 is not a simple OTT-versus-short-video story. It signals the moment when one format begins to travel across every large
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