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From Gut to Plan: The Thoughtful Execution Framework | Spotify Design

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Gut is an important aid in a creative process. But it shouldn’t alone drive strategic decisions or prevent you from exploring multiple solutions to a single hypothesis. In this article, Annina Koskinen presents her Thoughtful Execution framework —the go-to resource for teams in Spotify’s Growth Opportunities mission to reach their goals and ship with impact. Thoughtful Execution invites you to leverage data and insights in a way that leads to identifying multiple problems or opportunities that could be solved, and advocates for going wide in hypothesis generation and design explorations before zooming into a single solution. Download the PDF guide, access a Figma template, or go to the MURAL template created by Product Designer Ryan Smith through the links above. If there’s one big takeaway I’ve gotten from years of meditation training and silent retreats I’ve attended, it's that we shouldn’t blindly trust our minds. Our minds only offer a subjective representation of reality, colored

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