How Figma Grows - by Aakash Gupta - Product Growth

You read that right. When Ivan Zhao and Simon Last moved from San Francisco to Kyoto after laying off their 2 employees, Ivan spent 18+ hours a day designing Notion in none other than Figma. That’s not the only thing you haven’t heard about Figma. While many have told the story, and Figma had a big bout of news with the Adobe deal, relatively little has been done to analyze the product, the product strategy, and the product building process. I’ve first-hand seen the shift from Photoshop to Sketch to Figma in product design circles over the last 15 years, and how it’s impacted PMs. That’s where today’s piece comes in. Words: 10,572 | Est. Reading Time: 49 minutes Figma’s Product Story The Breakdown of its PLG Motion Figma’s Market Position and Future Including: Why Sketch hasn’t been able to fight back How Adobe might be able to play catch up The Evolution of Figma’s Product Process To Date The story of Figma has been loosely told across the web, but the story of the product is less wel

You read that right. When Ivan Zhao and Simon Last moved from San Francisco to Kyoto after laying off their 2 employees, Ivan spent 18+ hours a day designing Notion in none other than Figma. That’s not the only thing you haven’t heard about Figma. While many have told the story, and Figma had a big bout of news with the Adobe deal, relatively little has been done to analyze the product, the product strategy, and the product building process. I’ve first-hand seen the shift from Photoshop to Sketch to Figma in product design circles over the last 15 years, and how it’s impacted PMs. That’s where