The Extended Internet Universe - by Venkatesh Rao

For several years now, I’ve been watching the creeping, unheralded growth of what I call the cozyweb, and for which others have lots of creative names. Kickstarter founder Yancey Strickler called it the Dark Forest in a recent post. Unlike the main public internet, which runs on the (human) protocol of “users” clicking on links on public pages/apps maintained by “publishers”, the cozyweb works on the (human) protocol of everybody cutting-and-pasting bits of text, images, URLs, and screenshots across live streams. Much of this content is poorly addressable, poorly searchable, and very vulnerable to bitrot. It lives in a high-gatekeeping slum-like space comprising slacks, messaging apps, private groups, storage services like dropbox, and of course, email. Public and cozy are just two of the dozens of distinctly different flavors of internet around today. Here’s my attempt at mapping the complexity of the extended internet universe. Think of it as a vertical section through the nominal in

For several years now, I’ve been watching the creeping, unheralded growth of what I call the cozyweb, and for which others have lots of creative names. Kickstarter founder Yancey Strickler called it the Dark Forest in a recent post. Unlike the main public internet, which runs on the (human) protocol of “users” clicking on links on public pages/apps maintained by “publishers”, the cozyweb works on the (human) protocol of everybody cutting-and-pasting bits of text, images, URLs, and screenshots across live streams. Much of this content is poorly addressable, poorly searchable, and very vulnerabl