Vibecoding is self-expression
My fiancée and I recently used Lovable to build an event site to collect RSVPs. We could have used Partiful, Paperless Post, or dozens of other tools to whip something together in 10 minutes. Instead, we spent a few hours prompting, tweaking, laughing at weird outputs, and making something that felt like ours. Functionally it was inferior to a polished event platform, but the end result was more meaningful and fun to create. That experience highlights something new: software creation itself is becoming the product. Vibecoding is a form of self-expression. Creating software went from tedious to fun. It’s as much entertainment as it is function. And as a result, the durability of a large class of consumer software is in question. There’s a lot of chatter about the “death of SaaS”. Most of the debate is on B2B and their decaying moats. But consumer utilities may be even more exposed. In B2B, software selection is constrained by trust, security, integration complexity, and organizational i
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