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Double The Pleasure

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Welcome to Brain Food, a weekly newsletter full of timeless ideas and insights you can use in life and work. (Read the archives). Not subscribed? Learn more and sign up. Your choices determine your trajectory. Waiting for perfect conditions is how otherwise intelligent people keep themselves stuck. Two entrepreneurs spot the same opportunity. One builds elaborate plans; the other tests crude prototypes. The planner is still planning when the tester sells their company. While you wait for perfect conditions, others are creating them. An imperfect solution that exists outperforms a perfect one that doesn’t. Facebook wasn’t the first social network – it was just the one that kept iterating and showing up. The Wright brothers weren’t the most educated aviation pioneers, but they were the ones who got a plane off the ground. What you build matters more than what you could have built. Y Combinator co-founder Paul Graham on fooling yourself: “ If you’re trying to choose between two theories a

Double The Pleasure No. 617 – February 23, 202 5 Welcome to Brain Food, a weekly newsletter full of timeless ideas and insights you can use in life and work. ( Read the archives ). Not subscribed? Learn more and sign up . Tiny Thoughts Your choices determine your trajectory. Waiting for perfect conditions is how otherwise intelligent people keep themselves stuck. Two entrepreneurs spot the same opportunity. One builds elaborate plans; the other tests crude prototypes. The planner is still planning when the tester sells their company. While you wait for perfect conditions, others are crea

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